Business Solutions in Online Survey Software

Whether you’re the VP of a large company or a small business owner, you want to know more information about your clients and your target market. Now that so many people are online the virtual plain of the Internets is one of the best places to contact your target market. To this effect, online survey software companies are a great business solution. They provide you with the ability to build surveys, send them out to mailing lists, and receive answers quickly and all in one software. Using this type of tool as a business solution, the sky is the limit!

Well, almost…. Not all online survey software companies will suit your specific needs. You’ll need to shop around. Online survey software companies all provide survey creators, data collection, and many similar features. How, then, are business people supposed to decide which tool suits their needs best? Survey creation is important because it affects what respondents experience during their survey and determines drop-out levels. It is important to keep in mind the contact management of the software: what features exist for publishing surveys? If you collect data then you most likely need to present the results and therefore the reporting capabilities of the software are also important. With all of these features available, we could choose any one of them to base our decision on. This choice depends on your and your business’ needs.

One way to make a decision, which may prove most effective for determining the utility of a software to your business, is to place more importance on the data analysis capabilities of the various software companies. To get meaningful results from your survey you need more than just numbers and percentages. You need advanced data analysis. Advanced data analysis includes using multi-level crosstabs to obtain brand feedback, for example. Another example could be conducting pricing analysis to measure the likelihood of purchase at a specific price point. To provide you with business solutions survey software has to go above and beyond simple survey creation and data collection. Advanced data analysis is imperative.

There is so much potential for survey software to provide real business solutions. It is important for you and your business to look for the features in each company that will best suit your needs. Here are some of the features that may provide potential solutions for your business:

Solutions for marketing:
Online survey software has the potential to help you to understand your current and future markets using analysis to identity clear action points that feed into marketing plans. Certain survey software companies have the potential to become meaningful market research tools for your company. By capturing customer feedback you can ensure that you minimize customer churn to build relationships and keep customers happy. You can also analyze survey data to speed up a new product development process and gather feedback from your target market on pricing, new product concepts and product features. By collecting feedback on advertising concepts, website design, packaging, logos, etcetera, you can improve current marketing campaigns and fine-tune future ones. For example, some software allows you to use multi-level cross-tabulations to obtain brand feedback from various populations; test advertising concepts using heat-map or video; and conduct pricing analysis with scale slider questions to measure the likelihood of purchase at a specific price point. This software even allows you to create multilingual surveys in order gather global feedback from your customers all over the world.

Solutions for sales:
Using online surveys you can capture valuable customer feedback to provide information to your Sales department about their current satisfaction and dissatisfaction levels as well as future requirements. Use this information to identify ‘at-risk’ customers, follow-up on leads to develop new business or upsell to customers who have unfulfilled requirements. Use trend analysis to measure changes in customer feedback over time. Using advanced analysis functions to identify clear action points that feed into sales strategy can optimize your business’ relationships with customers. You can evaluate the impact of advertising campaigns among your sales forces. Some companies make things a little easier by funneling survey data directly to your sales team with Salesforce integration. This way your Sales department is alerted to dissatisfied customers and provides the opportunity to build relationships before the customer dissatisfaction reaches critical levels.

Solutions for Human Resources:
They backbone of your business is the people who make it work: your employees. To optimize your business you need to make sure your team is fit, satisfied, and efficient. Survey software can provide innovative solutions to keeping your team satisfied and functioning at the top of their game. Using online surveys you can gather feedback from employees about corporate communication, benefits, salaries, satisfaction, training and development opportunities. With features such as ‘grouping’ you can develop 360-degree feedback from questionnaires, e-learning quizzes or even post-training tests. The feedback you receive will allow you to improve churn rates, improve internal communications, address areas of higher dissatisfaction, and develop appropriate training programs. The possibilities for gathering feedback are endless, but of course, once again, you have to use tools with advanced data analysis to deal with this data effectively.

Every business is looking for ways to improve their profits, satisfy their customers, and keep their employees happy. Online survey software is one way to provide your business with solutions and tools to achieve these objectives. It is important to look for attractive survey creators to optimize respondent experience and improve your chances of getting more responses. However, as I have emphasized in this article it is the data analysis components of the software that provide the most advantages and solutions for your business. There are several survey software companies that provide these types of data analysis tools. You need to shop around a find the tool that suits your specific needs. Engage in intelligent consumerism, go beyond the survey sending step, and demand more from your survey tools.

What Are The Options For Ecommerce Business Solutions?

Ecommerce business solutions vary depending on a company’s requirements. These solutions can be purchased in a ‘ready made’ state or require a custom tailored solution. Some common ecommerce business solutions are introduced below:

Content management: This solution is the framework that controls the website content. Ready made content management systems can be purchased at the enterprise level or sought through open source sharing networks. Design templates can accommodate the integration of content management systems such as Drupal, WordPress and Joolma. This permits an organization to update content dynamically on the fly. Organizations that require large scale solutions can build from the ground up or purchase high end enterprise versions. These are typically more expensive.

Payment Gateways: Business ecommerce solutions to facilitate transactions include 3rd party solution providers and services provided by local banks. To integrate your website with your bank account is typically more expensive unless you support a large volume of transactions. Setup fees, monthly access fees and programming fees constitute part of this process. Third party solutions such as PayPal, and 2Checkout provide the vendor with the ability to transact in multiple currencies without integrating directly into a bank account. The money can be later transferred into your account by wire or direct deposit.

Security: Protecting your site from outside malicious attacks is a top priority for all ecommerce site owners. Reported cases of identity theft erode consumer confidence. Installing firewalls and using a service such as hacker-safe can protect your infrastructure and business reputation. Security is a growing area of concern for all site owners. Employing an appropriate ecommerce business solution to safeguard your system should be part of every ecommerce platform.

Email: Third party email services allow site owners to communicate and retain records of their customers. Companies such as Aweber and Getresponse host databases and provide front ends to correspond with customers.

Hosting: Ecommerce business solutions for hosting cater to organizational platform and functional requirements. Usually the web development company can recommend or has arrangements with hosting services. This requires a technical understanding to select a service that is appropriate for your site framework.

Custom ecommerce internet solutions for business: This requires the services of a programmer who can work to implement the technical scope. Internet developments have reached a stage where many of the common requirements of ecommerce sites can be fulfilled by cost effective third party solutions. If the technical requirement is more complex in nature, a custom approach is required.

Four Steps to Open a Business Bank Account

In today’s market, companies need someone to serve as back-up should they encounter economic hardships. Whether the business is large or small, a veteran company or a business newbie, the best way to get ensure financial backing is to acquire a business bank account. These accounts serve to keep personal and business finances separate and are an important part in establishing a financial relationship that will help your company grow and succeed. There are several factors to consider before opening a business account and each step should be well-researched and investigated before final decisions are reached; with the right financial institution as a business “partner,” a fitting foundation is established that will allow the company to prosper.

Evaluate Financial Institutions

Most business owners typically have their business accounts with the same bank as their personal accounts. Although this is convenient, unless the institution offers some type of interest rate reduction, or other incentives, this often is not the most beneficial option available. Compare the financial institutions in your area to determine which best fits your company; some things to consider are:

1. Multiple Accounts – If opening more than one account, or if you choose to use the same bank for both personal and business accounts, look into special rates and discounts; some institutions offer relationship pricing that can add up to big savings.

2. Fee Structures – Not all banks charge the same rates for the same services.

3. Additional Products/Services – Business debit cards, on-line statements, courier services, and automatic bill pay options are not necessarily included; be sure to ask if these options are built-in or are available at further costs.

Compare Business Bank Accounts

Financial institutions typically offer numerous forms of business accounts that accommodate various business needs. Starter companies benefit from small business accounts that do not accrue interest but require a low minimum balance whereas larger companies require a more complex account to meet its specialized needs. This step can get quite confusing so it’s often profitable to contact a customer service representative at each institution and schedule appointments to discuss how each bank can best benefit your company.

Don’t Forget the Paperwork

Yes, the bane of every business’s existence – paperwork; a necessary evil to establish any account. This step can be disheartening since each financial institution requires different types and amounts of credible paperwork to open a business bank account. Contact your chosen financial institution to determine precisely what information is needed and in what form it is accepted. Generally speaking, most financial institutions require:

1. Previous year’s business tax forms (if applicable)
2. Previous bank statements (if applicable)
3. Business EIN number
4. Owner’s social security number
5. Maintain the Account

Many business owners forgo this last step, but it is crucial to maintain a solid relationship with your financial institution. Keep the account in good standing by checking activity and balances daily and by paying any accrued fees in a timely manner. Contact a bank representative immediately with any questions or if you notice suspicious activity. A healthy relationship with your financial institution will open the door to additional resources in the future (i.e. business credit cards, payment processing options, loan opportunities).

At the end of the day, a strong relationship between your company and its financial institution is vital to keep your company afloat. The business bank account you choose should provide a stable foundation that allows for growth and expansion opportunities.

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